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Plymouth woman is in the love business
By Paul Wahl - Sun Newspapers
Jobs are scarce, so self-employment appealed Tami Cox.
The decision for this life-long entrepreneur (who owned her first business at age 16) was what type of business.
It had to be something catchy, something cutting-edge and appealing. Something people couldn't ignore.
She settled on sex.
Cox has operated The Business of Love, designed to help couples form long-lasting relationships, since 2008.
"I can't help you with every aspect of your relationship," said Cox, a Plymouth resident. "But 25 percent of marriages today are sexless."
Cox said she discovered a niche no one else was talking about. Having been married 18 years, divorcing and remarrying, she says she's learned a few things about relationships.
She also had her own commercial real estate financing business for 10 years, so money issues are also her forte.
The Business of Love is a many-splendored thing.
Cox is a regular speaker for women's groups and retreats centering on "keeping the spark alive" in their marriages. She says she enjoys this area of the business most and would like to expand it.
She's written several books. One of them, "How to Romance a Woman," deals with teaching men how to be romantic.
"Some men just don't know how to romance a woman," Cox said.
She also offers passion parties, which are similar to Tupperware or other direct sales adventures but the product is decidedly different. Massage oils and vibrators replace sandwich keepers and measuring cups.
The gatherings are also an opportunity to teach women about their bodies and ways to enhance their relationships in a comfortable and safe setting.
Cox also offers something she calls love coaching, which is similar to a service a sex therapist might provide but without the clinical approach and high fees.
Prices and the number of sessions are negotiable. Phone sessions are cheaper. Clients can be either men or women. Most are between the ages of 30 and 50.
One of the goals of coaching is teaching safe approaches to dating, especially online.
Cox suggests those actively looking for a partner begin by developing a checklist of personality traits, likes, dislikes and other aspects they desire in a relationship.
"Without that, it's like getting in your car and going for a drive with no destination in mind," Cox said.
Once written, the checklist can help narrow the active list.
"We are all so busy, online is actually a great way to weed people out," Cox said.
She also recommends online sites for another reason - she's a satisfied customer.
Cox met her second husband online and they have lived happily ever after.
Cox acknowledges that there are pitfalls to the online dating scene. She recommends individuals create a separate email account specifically for talking to people online and that they avoid posting personal information.
"If there's a red flag, go with your gut feeling," she said.
The latest addition to the lineup at The Business of Love is a "Suddenly Single Support Group."
It's designed for those who are separate but not yet divorcing. The goal is restore the passion and thus the marriage.
The first meeting of the group is Thursday, Oct. 6, in the Vicksburg Room of the Plymouth Library, 15700 36th Ave. North.
"The purpose of the group is not to bash our spouse's, but rather lift them and our situation up in prayer with the ultimate goal of restoration," Cox said. "You do not need to attend with your spouse, you can come alone."
Complete details on services The Business of Love offers can be found at thebusinessofloveonline.com.
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